ULLA® Family for Sales

Boost sales performance with smarter client understanding

Accelerate cycles and win more deals by uncovering not just what your clients need, but how they buy. With the Ulla® tools, capture, analyse, and optimise every customer interaction. Get insights into client personalities, objections, and engagement - so your sales team knows exactly how to tailor their approach and close faster.

Full control over privacy: cloud, private, or on-premise deployment.

  • GDPR, SOC2, ISO 27001
  • Online and Offline meetings
  • CRM integration
  • Coaching and negotiation analytics
  • AI summary
  • Multi language support
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The daily reality of modern sales teams

Why most sales conversations fail

  • Too much note-taking, not enough selling

    → reps get distracted capturing details instead of focusing on the customer

      • Messy and fragmented CRM data

        → manual updates lead to incomplete records and missed opportunities

          • Longer, slower sales cycles

            → unclear next steps and forgotten follow-ups slow deals down

              • Objections missed or mishandled

                → critical buying signals slip through the cracks

                  • Inefficient coaching

                    → without data, managers can’t identify what top performers do differently

                      • Global complexity

                        → language barriers, accents, and cross-border teams create misunderstandings

                          • Lost revenue opportunities

                            → every missed insight or delayed action can cost deals

                              Ready to Transform Your Workplace?

                              We will tailor the demo to our priorities and talk about the onboarding, compliance, and employee experience.

                              How Ulla helps you win

                                • Automate CRM updates: Ulla logs meeting notes, action items, and client details directly into your CRM, saving time and reducing manual errors.
                                • Find what works - analyse every call to identify proven techniques and embed them across a sales process.
                                • Spot risks early - detect negative sentiment, repeated objections, or stalled deals before they become lost opportunities.
                                • Personalise client follow-ups - generate tailored summaries and action items to keep conversations relevant and timely.
                                • Accelerate onboarding of new sales reps - give new team members instant access to past sales conversations, objection handling examples, and best practices.
                                • Boost sales coaching - provide managers with insights into rep performance, talk ratios, and customer engagement to deliver targeted training.

                                ROI you can feel

                                  • Up to 30% more time spent selling

                                    Automated notes, summaries, and structured call records reduce admin drag - allowing reps to shift time back to customer conversations.

                                  • ≈2 hours/week saved per rep

                                    Meeting notes, action items, and client details are logged automatically into the CRM - reducing manual data entry and missed updates.

                                  • Up to 34% revenue leakage risk reduced

                                    Structured call insights are centralised and synced to the CRM - preventing customer information from being lost across tools.

                                  • +3.1pp win rate performance gap addressed

                                    Call-level and rep-level analytics make coaching concrete (talk ratio, engagement, objections) - improving execution across the team.

                                  • Reduced admin productivity drag

                                    Automating notes, follow-ups, and CRM updates removes one of the top reported blockers to sales productivity.

                                  Seamless integration & maximum security

                                  Ulla® integrates seamlessly with your existing CRM and sales enablement tools, making setup simple and ensuring smooth workflows. Deploy Ulla locally for complete control over your data, with no third-party AI and zero external exposure. Benefit from enterprise-grade protection - encryption at rest and in transit, audit logs, strict access controls, and full compliance with GDPR, SOC 2, HIPAA, and other industry standards.

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                                    What Ulla does for Sales

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                                      Ulla® Notetaker

                                      Automatically capture every sales call with transcripts and AI summaries. Highlight key objections, customer needs, and next steps without manual note-taking.

                                      • Call-level insights: key discussion points, decisions, and follow-up actions.
                                      • Rep-level insights: listening vs. talking ratio, clarity, objection handling, and responsiveness.
                                      • Deal-level insights: trends across multiple calls that indicate momentum or risk.
                                      • Seamless CRM sync - Automatically deliver call summaries straight into your CRM.

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                                        Engagement Analysis

                                        Track how engaged prospects are throughout meetings and identify early buying signals or risk factors.

                                        • Meeting-level insights: total time, prospect participation, and engagement scoring.
                                        • Participant-level insights: tone, responsiveness, objections raised, and signals of interest or hesitation.
                                        • Pipeline-level reports: highlight patterns across deals - from highly engaged prospects to stalled opportunities - for quick prioritisation.

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                                          Personality:

                                          Ulla generates personality insights for sales reps based on natural customer conversations - no lengthy questionnaires required.

                                          Personality assessments (like MBTI, Big Five) highlight preferences in communication, decision-making, and relationship-building that directly impact sales effectiveness.

                                          • Not about skills or intelligence - the focus is on natural tendencies that shape how reps engage with prospects.
                                          • Traditionally, personality assessments require 100+ structured questions - something almost impossible to apply in real sales activities. Ulla replaces this with natural conversation analysis, delivering more authentic and actionable insights.

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                                            Track sales rep development and team progression over time

                                            • Integrate call and engagement metrics into sales training and coaching programs to track personal growth.
                                            • Build progression frameworks for measurable improvement in sales skills and client interactions.
                                            • Expand analytics with clarity, participation, sentiment, objection handling, collaboration trends, even tone of voice and expressions.
                                            • Connect across channels - capture insights not only from online calls, but also from offline meetings.
                                            • Integrate with CRMs and enablement platforms to align rep development with pipeline performance.

                                            How it works

                                            From first client call to post-meeting insights - Ulla supports every stage of your sales conversations.

                                            (each Ulla module works independently and fits into your workflow)

                                              • Before the meeting

                                                Ulla joins your call on Google Meet, Microsoft Teams, or Zoom as a silent participant - just like any colleague, without interrupting.

                                              • During the e meeting

                                                Automatic recording, transcription and analysis of voice, behaviour and structure - without judgement, without interference.

                                              • After the meeting

                                                Meeting scripts and engagement reports highlight key interactions and objections - helping teams boost sales performance.

                                              Ready to Transform Your Workplace?

                                              We will tailor the demo to our priorities and talk about the onboarding, compliance, and employee experience.